According to new research conducted by Accenture, most consumers are finding the standard ‘username and password’ approach cumbersome, and are now interested in alternatives.
The research, based on a survey of 24,000 consumers across six continents, is summarized in a new report titled Digital Trust in the IoT Era. The research reveals that 60 percent of consumers find usernames and passwords cumbersome, and more than three-fourths (77 percent) are interested in using alternatives to protect their security on the Internet.
“The widespread practice of typing usernames and passwords to log on to the Internet might soon become obsolete,” said Robin Murdoch, managing director of Accenture’s Internet and Social business segment. “Consumers are increasingly frustrated with these traditional methods because they are becoming less reliable for protecting their personal data such as email addresses, mobile phone numbers and purchasing history.”
The research reveals that openness to alternatives is pervasive in countries…
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